Customer Service A to Z

“Sales is what every business wants -
customer service is what makes it possible!”

The new book from Larry Williams offers a fresh new approach to establishing great customer service for the front line employee. Written specifically for the retail, service and hospitality industries - Customer Service A to Z addresses many conditions that employers find hard to discuss with their employees.  Supervisors will find this training guide as a must-read for every employee who deals with the public.  

Since much of its content deals with improvement characteristics that are rooted in ethical standards and positive image portrayal, the author is proud to have enlisted the support of one of America's most beloved personalities who personifies the very subject matter defined in this writing.  The "Foreword" for this book has been written by entertainment legend - Dick Clark.  He states, "Customer Service A to Z is an invaluable piece of work for anybody who is interested in building a business upon good, solid sense.  In this brief but clear-cut guide, Larry Williams has outlined the basic steps that should be taken for success."  

While many first day orientations and on-the-job training programs offer a detailed overview of company policies and worker responsibilities, many such programs are void of ethical standards that are expected of each employee.  Until now, this unwritten code of standards has only received marginal attention via the interview process and new hire orientation.  Customer Service A to Z focuses upon techniques that are directly relative to consumer perceptions.  In essence - to affect a more productive customer service model, you must begin with an ethical foundation that finds the employee portraying a standard of conduct that is above and beyond that which is expected.

Customer Service A to Z has been specifically designed to be a quick read and easily digestible for new hire employees and seasoned professionals alike. It offers 160 pages of useful information that can be read and immediately implemented within the framework of any customer-oriented business.

Customer Service A to Z will be released in the fall of 2010. HR Managers and Employers will enjoy our affordable case sales. Learn more, visit our website.